“Any industry that is built on sales can benefit by using telemarketing companies, and the insurance industry is no exception. Telemarketers can fulfill three basic functions for your insurance agency.
Interest Gauge: Telemarketers can help you understand which of your products are the most attractive to your customers. Through a series of questions and follow-ups, they gather data that informs where you need to focus the bulk of your attention.
Lead Generator: Experienced telemarketers are skilled at pinpointing the clients who are ready to buy. They can save your agents a lot the time it would take to find out whether customers are ready to expand their coverage. They may also be able to tell you what the customers need to get to that point.
Cost-Effectiveness: By partnering with telemarketing companies, you save yourself the expense of having to train your team on the finer points of sales techniques. Your agents can focus on what they do best, which is sealing the deal with promising leads rather than trying to cold call potential clients. This can ultimately bring in more revenue.
There is no need for your agents to perform every single step of the customer service process. Telemarketing companies set them up for better success by getting the process started.”